Make it Relevant
There is no substitute for relevant information on your website.
Relevant to: your product, your service, your industry sector, your customer, their demographic and their needs.
For web design help call David Woodroofe at Create Design Studio on 01962 737 989 or visit www.createdesignstudio.co.uk
Your website is available to customers 24/7 and it can do more than simply provide a place for people to look up your phone number, address and prices. With planning your website can influence customer perception of your company, differentiate you from the competition, encourage new customers to call you and it allows existing customers to keep in touch by creating a ‘club’ atmosphere to keep customers coming back to you.
How the design of your site affects customer perception
If your website looks as though no thought went into the design, then the impression your customers will have is that your company does not care about its image. Good design improves customer perception of your company and shows you care about your image, your company and hence your customers. It also makes it easy for your visitors to navigate website pages and access information. Look at the website from the perspective of your customer, the site visitor, don’t add bells and whistles unless they help visitors to find what they are looking for and enhance their perception of your company. Sound effects, music and animated graphics that loop endlessly can distract from your content and may annoy site visitors, prompting them to go elsewhere.
Keeping in touch with customers
When did you last update your website? If it was ages ago then not only could your site drop down the search engine rankings but also your customers may assume that you have disappeared and will be less likely to re-visit your site. Updates tell visitors you are in-demand and give customers the perception that you are good at what you do. Tell them about the great projects you are involved in, about your new services and introduce them to new staff members.
If you would like your website to be easier to update and you want to be able to do the job yourself call Create Design Studio and ask about turning your website into a WordPress Blog, it will allow you to update your site whenever you want to. We can teach you how to use the free software in around 30 minutes. Moving your existing site to a WordPress template can usually be completed in less than a week, what are you waiting for? Call 01962 737989 and ask David about WordPress today.